DJI announced on Nov. 5 they are forming a corporate partnership with the iconic Swedish camera and optics company through DJI’s acquisition of a strategic minority stake in Hasselblad and DJI will join Hasselblad’s Board of Directors.

According to a press release from Hasselblad, "the partnership will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields."

"We are honored to be partnering with DJI, the clear technology and market leader in its segment," said Perry Oosting, Hasselblad's CEO. "DJI and Hasselblad are equally enthusiastic about creativity and excellence, and we are looking forward to sharing technical expertise and paving the way for future innovations."