It doesn’t happen very often, but on the rare occasion that two corporate powerhouses pool together their talents and resources, the results are almost always epic. Coca-Cola and Heinz, NASA and Lego, Jay Z and Beyoncé. Now, you can add DJI and Hasselblad to that list.
In case you’ve been living under a rock for the last few years, DJI is the biggest name in drones right now. The Chinese company was responsible for over 70% of drone sales in 2015 and their Matrice 600 is a must have for top of line videographers.
Today, DJI and Hasselblad have given the world their first glimpse of their much anticipated joint venture, pairing the Matrice 600 with Hasselblad’s A5D, creating the first ever purchasable Medium Format Drone Package.
“Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad,” said Perry Oosting, CEO of Hasselblad. “We are delighted to provide this unique bundle to professional photographers, surveyors, and mappers.”
The M600 was designed to carry a wide variety of cameras, but this is the first time the drone has been released with a camera. It’s no coincidence that the camera in question is the A5D, a Medium Format camera that was designed and constructed with aerial photography in mind. This combination will give aerial photographers the best possible images available with a drone mounted camera to date.
There’s no price listed yet, but considering that the M600 runs around $4,600 and the A5D is a staggering $14,500, it’s safe to assume that the price for this photographer’s wet dream will be… let’s just say uncomfortable. Of course, if you don’t want to wait for the yet unnamed drone conjunction to hit the shelves, you can always purchase them separately and attach them yourself. It’ll work perfectly fine. This begs the question, what new and exclusive features are DJI and Hasselblad planning for this highly anticipated Drone