Bloomberg Business reports that drone racing has grown from a niche hobby to more serious business in the last two years. A virtual-reality goggles maker, Fat Shark , sponsored a racing event this summer at the California State Fair that attracted more than 100 racers. In Michigan, USA, there’s also the International Drone Racing Association which is dedicated to setting up competitions and raising awareness of the sport.

The first World Drone Prix, a tournament with speed and freestyle categories held by the International Drone Racing Association (IDRA) and an organization supported by Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum will be held this in Duba. Prizes total over $1 million USD. The racers bring their own drones to most of these events and organizers depend heavily on sponsorships.

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